Wednesday, September 13, 2006

Forrester on Brand Monitoring

Forrester Research has released their "Wave" report on seven brand monitoring services. They rank Nielsen BuzzMetrics and Cymfony as market leaders; MotiveQuest, Biz360, Factiva, and Umbria as strong performers; and Brandimensions as a contender. Only $995 for the complete report.

If your priorities and budget don't add up for a high-end brand monitoring service, you have other options for tracking your company's online reputation.

Update: Here's Peter Kim's summary, which includes a nice graphical summary.

Update2: I've published a broader look at the companies in this space, the Guide to Social Media Analysis, which includes profiles of 31 companies from 9 countries.



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