Wednesday, August 09, 2006

What does "google" mean to you?

Google's in the dictionary, and they don't like it (or at least their trademark lawyer doesn't like it). I see their point; they don't want to be the next example of a company losing its trademark protection because their name became synonymous with their category. What do you think? When you use google as a verb, are you referring to Google or using the term as a generic term for Internet search?

What do you mean when you say you're going to "google" something?
Look it up on the Google search site (specifically)
Look it up on the Internet (generically)
I don't use "google" as a verb.

Web Polls by Vizu

Contrast the Google story with Digg and Furl, which encourage the use of their names as verbs. Bad for the trademark, good for promotion?



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