Feeds for market intelligence delivery
I've been working on an idea to improve the delivery of market intelligence within companies by combining feeds and some specialized services from various Web 2.0 companies. The goal is to create an intelligence environment that helps companies extract more value from information they already pay for, and to leverage the open-source intelligence capabilities of specialized search services. The original idea grew out of the personal dashboard I've kept since 1997.
I've worked in companies with major investments in outside research. To get to the information, we had to go to an internal web site to find out how to connect to each research firms' results. Then we had to go to each outside site with a different password and search through the research firm's results to find anything useful. The process all but guaranteed that most managers wouldn't have time to learn what was available. With feeds, the research can come to its audience, instead of waiting for people to find it.
The process starts by combining internal and external sources of market intelligence, such as internally generated competitive intelligence, analyst reports, news sites, and blog monitoring services. Add a capability for internal analysts to tag and prioritize entries, and deliver the result to multiple channels based on per-user, per-tag preferences. The end product is an individually customized intelligence environment, where information is available on web sites, feed readers, email clients, and mobile devices, and the most urgent information can be pushed to mobile phones via SMS.
You could build a system like this with a combination of free web-based services, but companies need to be able to keep the information confidential. What's needed is a system that does it all inside the firewall.
I was thinking of starting a company to build this system, but then I discovered that you can do most of it with NewsGator Enterprise Server. Maybe I should work with them, instead.
Tags: RSS intelligence NewsGator
Aside: What's the guess on how long it'll be before this post gets its first visit from newsgator.com? Clock starts... now.
Update: Just over 2.5 hours.